Every logo is a huge project on its own. It has to be thought, sketch and design specially for the person or company that requested one. A good logo usually takes several weeks to be engineered, the concept behind it has to be very well established so ideas don’t come overflowing in just one logo, a good thing to remember is that Less is More, meaning that a logo has to have one idea very well executed instead of too many ideas and too many elements coming together, making the logo more as an illustration. A logo has to be iconic, easy to remember and easy to replicate, so the people that comes in contact with it can have a clear reference to the client image or brand, a reference so strong, that if we get lucky, stays embedded forever in the collective memory.

This project is really three projects, three logos I design for different clients, each one with custom made for every client needs.