Every logo is a huge project on its own. It has to be thought, sketch and design specially for the person or company that requested one. A good logo usually takes several weeks to be engineered, the concept behind it has to be very well established so ideas don’t come overflowing in just one logo, a good thing to remember is that Less is More, meaning that a logo has to have one idea very well executed instead of too many ideas and too many elements coming together, making the logo more as an illustration. You can see more examples of such projects on https://adventuresbeyondwonderlandca.com/. A logo has to be iconic, easy to remember and easy to replicate, so the people that comes in contact with it can have a clear reference to the client image or brand, a reference so strong, that if we get lucky, stays embedded forever in the collective memory.

This project is really three projects, three logos I design for different clients, each one with custom made for every client needs.