Goran Bregović is a musician and one of the most internationally known modern musicians and composers of the Balkans. Bregović performs with a large ensemble of musicians: a brass band, bagpipes, a string ensemble, a tuxedo-clad all-male choir from Belgrade, women wearing traditional Bulgarian costumes, and Roma singers make up his 40-piece band and orchestra.

Since 1998, Bregović has been performing his music mainly in the form of concerts all over the world with his Weddings and Funerals Orchestra. This consists of 10 people in the small version or 37 in the large version, although, in some instances, this number varies, depending on participants from the host country.

For this project I redesign the ad campaign and concert memorabilia, consisting of a T-shirt and a vinyl record album Alcohol, to be both sold during the concert. This was areal concert performed in the city of Paris in 2007.